The MDA Rap
Picture this…a group of senior management decides to get together one day. To unwind, they do a song & dance. That song & dance is otherwise known as a rap. That group of senior management is otherwise known as the high level folks from Media Development Authority (MDA).
Much has been said about the video. I saw it once & it’s certainly quite funny. Well, almost quite funny.
Friends & colleagues have generally cringed at the thought of it & ranted about it. Negative criticisms fly fast & furious.
“Sullen faces attached to the wooden bodies.”
“Not acting their age. So old still trying to shake & act cool…”
“A total disgrace & a big mistake. No doubt.”
“Rap at its worst. I’ll pass.”
“It insults the audience’s intelligence. MDA is out of touch.”
“Sucks big time”
In view of all these criticisms, I think I’ve been much much kinder.
Come on, give the MDA folks a break.
Tell you the truth, it takes tonnes of courage to do something like this, esp since this is for public world viewing. For all the detractors all there, if I were to challenge you to gyrate your hips, pose & rap along, would you dare do it? If we can have a bunch of post-65 MPs doing a hip-hop dance during Chingay, why not the MDA directors doing their bit for a rap?
Some form of publicity – be it positive or negative is always better than no publicity.
It all boils down to the fact that the public’s perception of a public servant should be one who is stoid, humourless, bland & boring. Times have changed & we need to keep up with the times. They are public servants. Not civilised servants. Sorry. There’s a big distinction.
Getting over 130, 000 hits for a rap video is no mean feat in itself. Kudos to the MDA people. Just a piece of advice from me to the MDA folks – if you’re considering a sequel to the rap video, do change the clothing. Nobody does rap wearing a suit. That’s so uncool.
For those who don’t mind watching it one more time, here’s the link.
http://www.mda.gov.sg/wms.www/video1.htm
But if you belong to the die die condemn club, then skip it please…




















